For the Culture:

Bentley’s First Black History Month Concert

I pitched, planned, and produced Bentley’s first-ever Black History Month concert, an institutional milestone that brought culture and representation center stage on campus. With support from the Campus Activities Board, we booked Wolfacejoeyy, curated interactive fan experiences, and transformed the event space into a cultural hub.

From creative details like custom fan sticks and themed branding to handling event marketing, promotion, execution, and day-of logistics, I led the project from vision to reality. I also moderated a live Q&A with the artist, highlighting the role of music in shaping culture. The concert not only drew strong attendance but also set a new precedent for cultural programming at Bentley.