Social
Instagram · Instagram for Business · Threads · Facebook · WhatsApp · Ray-Ban Meta · Oakley Meta · Meta Glasses
CULTURAL STRATEGIST · FOUNDER · CREATIVE · STORYTELLER
CULTURE ISTHE THROUGHLINE.
I work at the intersection of culture, strategy and creativity, turning what I see, study and understand into ideas that connect, move and mean something.
EXPLORE MY WORLD ATLANTA, GA
01 / MEET JAYCHELE
I TURN INSIGHT + INSTINCT INTO INFLUENCE.
I’ve always cared about why people care.
I’m Jaychele Nicole, a cultural strategist, founder, creative and storyteller. I pay attention to how identity, fandom, community and the internet shape what people notice, connect with and make part of their lives.
Then I turn that understanding into direction for brands, creators, talent and organizations: what to say, where to show up and what’s worth making next.
02 / THE ECOSYSTEM
Where I’ve put my perspective to work.
Creator + brand partnerships
Meta · NBA · Tissot · Pinterest
Talent + partnerships
Adidas · Puma · Fear of God · Essentials · PacSun
Influencer + community
Beekman 1802
Experiential
Red Bull
03 / THE RECEIPTS
The receipts.
Across social and community at THE·TEAM.
Across campaigns, strategy and new-business opportunities.
Through community and influencer work at Beekman 1802.
Across partnerships secured through Culture Shift.
04 / SELECTED WORK
A few things I’ve had my hands in.
SOCIAL + COMMUNITY
THE·TEAM
formerly Wasserman
Social strategy, community management, creator partnerships and cultural responsiveness across Meta’s social ecosystem.
EXPLORE THE WORKCULTURAL STRATEGY
YAZ
From recognition to belief.
Audience research, artist positioning and rollout strategy for a new chapter in music.
EXPLORE THE WORK
CULTURE SHIFTS.
YOUR STRATEGY SHOULD TOO.
A cultural strategy firm helping creators, founders, brands and talent build meaningful brands, solve strategic challenges and create cultural relevance.
IN THEIR WORDS · CLIENT TESTIMONIAL
“It’s probably the most seen I’ve felt in a while...
I appreciate how poignant and informed both her audit and recommendations are.”
Timala, Decurated Interiors
Culture Shift client
THE IDEAS
THINGS I CAN’T STOP THINKING ABOUT.
Campaign breakdowns, cultural research, personal essays and whatever has my attention. I follow the details that make people care, from a campaign’s creative choices to the way a story travels.
EXPLORE MY IDEASCREATOR / PUBLIC VOICE
I HAVE A FEW THOUGHTS.
Commentary and content about culture, marketing, entertainment, women’s basketball, community and the internet.
EXPLORE MY CREATOR WORLD
RECOGNITION
A few things I’m proud of.
22 Under 22
Her Campus × e.l.f. · 2024
Emerging Alumni Leader
Bentley University · 2026
Falcon Society
Bentley University · 2025
Dr. Earl L. Avery MLK Leadership Award
Bentley University · 2025
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LET’S CONNECT
Have something in mind?
If you have an idea, opportunity or reason you think we should talk, I’d love to hear about it.
LET’S TALK