THE CULTURE SHIFT |
THE CULTURE SHIFT |
Shifting Culture Through Strategy
Culture Shift Group is a strategy-led consultancy and agency focused on clarity, positioning, and cultural power. We work with creators, talent, and culture-facing brands to help them understand what they are building and how it is being experienced. Our work sits at the intersection of culture, brand, and strategy. We support individuals and organizations who want to move with intention, not assumption, and make decisions grounded in context rather than guesswork. Everything we do is rooted in clarity, cultural fluency, and long-term thinking. The goal is work that connects purpose to positioning and holds up over time.
No trends. No shortcuts. Just thoughtful, strategic work.
Our Approach to Culture + Strategy
Culture does not shift because something is trendy. It shifts because people respond to meaning. At my core, I am a creative who understands strategy. I approach brands, creators, and institutions through observation, pattern recognition, and cultural understanding, paying attention to behavior, timing, identity, and how stories land in the real world.
Strategy lives in people and context. In what gets shared, what gets ignored, and what holds attention over time. My work is rooted in human insight, informed by data, and shaped by lived experience. My background in sociology and cultural analysis influences how I see brands and creators as participants in culture rather than products to be optimized or content machines to be fed.
I do not separate creativity from strategy. I use creativity as information. Strategy is about understanding position: who you are, what you represent, and how your work is currently being experienced. Before execution, I focus on clarity. Before scale, I focus on structure. Our work is about building with intention, not rushing toward output.
How we practice
Our Perspective
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Creator and talent strategy, positioning, and growth.
We support creators as long-term brands, helping them clarify their positioning, strengthen their presence, and build systems that support sustainable growth rather than short-term momentum. Our work is rooted in cultural insight and an understanding of how creators move through both audience-facing and brand-facing spaces.
Our work includes:
Brand Development: audits, positioning, and content systems that bring coherence to identity and output
Creator Packaging: pitch decks, narrative framing, and partnership strategy
Revenue Growth: sponsorships, influencer campaigns, and paid brand partnerships
Talent Visibility: long-term systems for audience growth and industry recognition
We bring a sharp eye for talent selection, sourcing, and positioning, informed by hands-on experience working across creator and brand ecosystems. We understand both sides of the table, creator goals and brand expectations, which allows us to position talent in ways that feel aligned and actually convert.
CSA clients represent a combined reach of over 8M followers, including talent from Kai Cenat’s Streamers University and Netflix’s Temptation Island. We’ve supported partnerships with brands such as EGO, Jeffrey Campbell, and Bloom Nutrition, helping creators connect with audiences while delivering meaningful value for brands.
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Strategy, positioning, and launch support for creatives, brands, and organizations.
Culture Shift Consulting partners with people and teams building something public-facing who need clarity before they move. This includes creatives, artists, founders, brands, and organizations shaping identities, launches, and moments that live in culture.
The work centers positioning, narrative, and cultural understanding. Whether supporting a rebrand, a new direction, or a public-facing initiative, the focus is on helping ideas make sense before they are put into motion.
Our work includes:
Brand and Launch Strategy: positioning, messaging, and strategic direction
Cultural Storytelling and Visibility: narrative framing, PR strategy, and partnerships
Cultural Marketing and Strategy: insight-driven approaches to audience alignment and representation
Experiential Strategy: launches, activations, and cultural moments designed to connect
We work closely with creatives and teams to translate cultural insight into clear strategy and intentional execution, supporting projects at different stages of growth and visibility.
CSC has partnered with GRISÉ NYC, Steers Closet, Bentley University, Platinum Entertainment Group, the Caribbean Hoop Classic, Kanii, Decurated Interiors, JanaJ, and Yaz.
Across every engagement, the focus stays the same: clarity, alignment, and building work that can grow with intention.
How We Work
Culture Shift offers multiple ways to engage depending on where you are in your journey. Our process is designed to meet you with clarity, respect your capacity, and guide you toward the right level of support without rushing the work. Every engagement is intentional. The work begins with understanding your position, then shaping your first shift with intention.
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The Brand Check-In™:
A free, asynchronous starting point focused on understanding context. This step looks at what you are building, where it currently sits in culture, and how it is being experienced. The goal is alignment and recommendation, not strategy, so the next move makes sense before any work begins.
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The Strategic Read™ :
A paid, asynchronous written strategy read that interprets what is already in motion. This step identifies patterns, strengths, and gaps, then clarifies where focus should be placed next. The work is rooted in cultural context and human insight, offering direction through written analysis alone.
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The First Shift™:
A collaborative strategy experience paired with a comprehensive written foundation for creatives, brands, and teams ready to define their positioning and narrative. This is where understanding becomes structure, and direction is translated into something you can build from.
Continuing the Work
For some clients, the work extends beyond initial clarity and foundation.
Culture Shift supports longer-term engagements for creatives, brands, and teams who are ready to build systems, execute intentionally, or maintain strategic direction over time. This may include ecosystem development, focused rollouts, or ongoing support designed to preserve coherence as things grow.
A self-guided offering is also in development for those who want access to the Culture Shift framework independently, without custom strategy or collaboration.
Who We Partner With
Culture Shift partners with artists, creatives, talent, brands, organizations, and institutions who understand that culture is built through meaning, not momentum alone. We work with individuals and teams shaping ideas, identities, and projects that need clarity, structure, and cultural understanding to land properly. Our partners span disciplines and industries, but they share a common goal: to develop work that feels intentional, aligned, and made to last.
This includes:
Artists, creatives, and personal brands developing their voice, positioning, or next chapter
Creators and talent building careers beyond content and short-term visibility
Brands seeking cultural alignment, relevance, and credibility
Organizations and collectives investing in community, storytelling, and impact
Institutions producing cultural programs and experiences that require care and context
Every partnership begins with understanding position. We approach the work through cultural fluency, strategic thinking, and human insight, ensuring what gets built makes sense now and holds over time.