JAYCHELE
NICOLE
Culture’s Next Big Thing
STRATEGY THAT SHIFTS CULTURE
I specialize in partnerships, PR, and cultural storytelling that move audiences and shift industries. Through my work at Wasserman, Red Bull, and Culture Shift Group, I connect brands, creators, and culture in ways that last.
Where strategy sets the stage and culture drives the impact, I am Jaychele Nicole, a strategist and brand-builder shaping the future of creators, talent, and culture-facing brands.
Where Strategy Meets Culture
I am building a career that bridges culture, talent, and brands. From entertainment marketing and PR to partnerships and influencer strategy, my work is centered on impact, representation, and storytelling that resonates. I have produced campus concerts and large-scale activations, brokered brand collaborations, and led campaigns that connect voices to audiences and brands to culture.
Through Culture Shift Group, I represent and support creators with a combined reach of over 8M, developing brand systems, securing partnerships, and building visibility strategies that position them for long-term success. At Wasserman, I help design influencer marketing campaigns for Fortune 500 brands that align talent with Gen Z and Millennial audiences, and at Red Bull, I spearhead culture-forward field marketing across concerts, nightlife, and campus life.
With a finger on the pulse of emerging trends and a deep understanding of cultural strategy, I bring together PR, brand partnerships, and marketing to create work that goes beyond surface-level engagement. My focus is on building authentic connections, shaping strategy for the next wave of creators and brands, and preparing for the future of cultural strategy where creators, talent, and brands move together to define what is next.
MY FOCUS AREAS
The Work That shifts Culture
My work lives at the intersection of strategy, culture, and influence. I specialize in designing campaigns and connections that put creators, brands, and talent in the right rooms, with the right audiences, at the right time. These are the four pillars of my focus:
-
Crafting positioning, systems, and roadmaps that turn creative vision into cultural influence.
-
Building narratives and media presence that amplify voices and strengthen brand credibility.
-
Connecting creators, brands, and audiences through campaigns, sponsorships, and collaborations that stick.
-
Helping organizations and talent understand cultural nuances, trends, and audience behavior to drive authentic impact.
WHY JAYCHELE?
What makes me different is how I approach strategy. I do not just connect talent to brands. I study patterns, people, and pressure to design moves that are culturally fluent and results driven. My lens blends entertainment marketing, PR, partnerships, and cultural consulting, allowing me to see the big picture while executing the details that make it real. I move comfortably between the boardroom and backstage, bringing worlds together in ways that feel authentic.
I build for longevity, not trends. My work creates systems and positioning that last, whether it is developing brand architecture for a creator, shaping partnerships for a Fortune 500 company, or producing cultural activations that audiences remember. I focus on amplifying underrepresented voices and delivering strategies that build credibility, open doors, and shift culture forward.
Strategy is my starting point, but shifting culture is the goal.
READY TO SHIFT CULTURE?
This is where strategy meets culture and vision becomes impact. If you are serious about building visibility, partnerships, and long-term brand power, I want to hear from you.
Newsletter
Subscribe for exclusive updates on brand partnerships, cultural strategy, and the work I am building